We designed and localised an insurance app for Prudential, enabling customers to learn about and purchase insurance products
UI & UX Design
De-Fi
Insurance Product
From Research to Implementation
Mobile Application
2021 - 2022
01 Overview
About The Project
With a primary focus to streamline the insurance journey, our aim is to empower customers to seamlessly explore, understand, and purchase insurance policies with ease.
With a flexible template at its core, our app provides Prudential with the ability to showcase a wide range of insurance products, ensuring adaptability to evolving customer needs.
+5
Product cross China, India and different platforms
+200
Screens with localisation
spaces+24
Fully editable & customisable illustrations
02 Research
Research Methods
User Journey map
Competitor analysis
Prototype testing
Service blueprint
Persona
Information architecture
03 Design Systems
Design Systems
We collaborated with Prudential to establish a comprehensive design system, to ensure consistency and cohesion across all aspects of their digital initiatives.
04 Visuals
Visual Delight
Immerse yourself in captivating design elements that simplify the complexities of insurance and make using our app a delight.
05 Product
Quick Insights
Users can access clear and concise information about insurance products, empowering them to make informed decisions in minutes
Seamless Enrollment
Users can access clear and concise information about insurance products, empowering them to make informed decisions in minutes
Billing Details
Purchase insurance plans with ease using our app's simplified checkout process.
We incorporated transparent payment and billing details to foster trust and confidence, ensuring a straightforward transaction.
Instant Policy Issuance
We’ve integrated post-purchase support and customer service, by linking to their Official Account, ensuring users have access to assistance.
06 Sustainability and Flexibility
Dynamic Template, Diverse Channels
Our dynamic and localised templates is able to showcase diverse insurance products, while catering to diverse user demographics across different countries, ensuring a seamless yet tailored experience for all.
